This Cold Email Playbook Generates 549 Leads/Month For Our Client

Hey there, it’s Christian from the RevGrowth newsletter.

I’m emailing you a 3-minute insight that you can implement today to start generating more leads from your outbound campaigns.

Today’s newsletter is a walkthrough of the exact playbook we’re using to generate 500+ leads for a client of ours (and how you can replicate it for yourself).

Before we dive into this walkthrough, here’s proof of the result:

Here are some other notable statistics to mention:

We’ve actually been working with this client since May of last year, but just in the last month we’ve decided to scale to 100k+ emails/month since we identified some opportunities for scaling (more on this later).

So, what’s the playbook?

Let’s dive into it step-by-step.

Here’s a quick synopsis of the client:

Business: Custom eating ware disposables manufacturer (cups, bowls, plates with logos)

Market: Any business that commonly uses eating ware disposables (restaurants, coffee shops)

ICP: Owners at local shops who require 5k+ disposables/month

Essential business function, great deals they’re offering, less sophisticated market, large available TAM – we knew there was a lot of potential for outbound to work well going into this engagement.

This client has a lot of TAM to work with, so our goal here is to identify all of it so that we can develop segments for maximum reach and testing.

The market was already mapped out for the most part, it was just a matter of identifying all available segments to know what was actually scrapable.

One unorthodox segment we did uncover though was megachurches as they often use a lot of coffee cups for their large scale services.

Here is the primary tech stack that achieved the results you saw above:

This is the stack we use for essentially every client, only addition is Serper since this client is targeting local business.

To craft a great offer, we first have to outline what value props and capacity we have available to leverage for a cold traffic tailored offering.

For this client, we had the following:

We incorporated each of these value props in our messaging, and used the image generating GPT as the CTA offer since it’s something that fits a quick value prop to share with prospects over cold email best.

For lead scraping, we used Serper and Clay to scrape our TAM from Google maps since we were targeting primarily local businesses.

From the scrapes, most of the owners contact data was missing, so we created a Claygent prompt that would find the business’ email address, including personals and info@ emails.

We found that 70% of this TAM’s contact data fit in the personal and info@ emails, so even if we didn’t find the exact business owners name, we’d still email them (just removing the name variable).

Results stayed great (and were even better at times) regardless of mentioning their name or not, here’s a screenshot of no name campaign stats (69% PRR):

Since the offer was clear and simple targeting an ICP that is also less sophisticated, we just needed to make the messaging short & punchy.

Here’s a breakdown of one of the real emails we used in these campaigns:

The success of this email comes down to 3 main points:

1. The value proposition is solid
2. This is a function that all of these businesses know they need
3. The CTA offer is hard to say no to, there’s essentially no downside

Here’s a visual of what our sales process system looks like:

For every client, we set up an n8n reply scoring workflow that identifies each reply intent from interested, future, referral, meeting request, more information, and not interested.

For any replies signaling positive intent, our client’s sales team gets notified in Slack instantaneously with context of the prospect’s information and the reply text itself.

With the coordination of the OutboundSync team, we also set up a connection between our EmailBison & client’s Hubspot account to add all interested leads into their CRM on autopilot for follow-up.

If this resonated with your vision of what an outbound system should look like in your B2B company, there’s a few ways we can help you achieve that vision:

1. Chat with me to see if you’d be a fit for our DFY outbound service here: Book a Call With Me

2. If you’d like to build this out yourself, I’ve filmed 70+ SOPs & training videos that cover exactly how we build this system for our clients here: My Outbound SOPs

Regardless of what you do, I hope you found this email useful.

Have a blessed day,

Christian