how to actually create a 1-of-1 offer

Here’s how we do it.

But for context, the ideation around this idea is to reach out to prospects with a “consultative” approach.

Anyways, let’s dive into it.

First we need to perform deep market research on how your product or service provides a specific USP that no other competitors say they can for a specific sub-industry.

Use AI to create a list of every possible relevant pain point that a said industry company may be facing, then formulate how your solution can fill the missing puzzle piece in their situation - and ONLY their situation.

This can’t be something that’s industry or situationially agnostic, this will only work for that exact client persona, because in that case you’ll begin to be comparable with your competitors.

The goal is to create a Go-To-Market strategy for your company that presents your solution in a way that has NO competition, because your messaging is not comparable to the rest.

It’s a 1-of-1 solution to the prospect.

Here’s an example:

Let’s say we’re a RevOps agency, using RevGrowth for example, and we want to target influencer marketing agencies because we like working with them.

We could just be like the 99.999% of the competition and offer them more booked meetings through cold email and fight on a pricing battle to the bottom.

Or, we can assess our skillset and capabilities at our company and perform market research on exactly what problems one of these companies might face.

Odds are most these companies are doing fine with the current meetings they generate from inbound or outbound traffic, but struggle with making these channels more efficient in terms of demand capture and scaling automation.

We can take this one step further.

We can also help develop systems to qualify specifically B2C brands from their inbound & outbound traffic based on the criteria they need to fulfill to be eligible for becoming a client.

On top of that, we can integrate our Clay table that performs in-depth account research for each prospect to share with sales reps for account-based outreach or before they hop on calls - diving into every relevant signal that might be worth knowing and mentioning to the prospect.

I think you get the point now.

We can then create a messaging hypothesis that we believe will resonate well with prospects and actually solve bottlenecks they are currently facing & approach them in a consultative manner.

“What systems do you have in place for capturing & converting inbound traffic?”
“Do you have automated systems for qualifying B2C brands at scale?”
“Are you performing account research manually for each brand?”

We can approach these prospects with questions that begin to unveil the cracks in their current systems or strategy, then introduce our solution.

We are actively creating a tailored solution for the prospect, not selling another copy-n-paste service.

This is how you make your offer 1-of-1 to your prospects.

With our clients at RevGrowth.ai, we perform deep industry market research and consult them on what angles we can take to provide the most value to prospects to maximize lead flow and resonate with the market better.

If you run a B2B company, offer, or SaaS and that’s some you’d be interested in learning about or discussing…

You can book a time here with me personally to see how we could implement a similar strategy for your business: Book a call here

Hope you found this one valuable, cheers.

— Christian

P.S. Feel free to respond to this email with any questions you may have